Glossary

Above the Fold
Term of “Above the Fold” means the part from a webpage that visitors can see on their computer monitor without the need to scroll down.

Affiliate Marketing
A marketing model wherever a internet site agrees to feature advertisements for an advertizer in exchange as a charge on the sales generated along such ads. E.g., a lot sites generate sales leads for “Amazon.com” by showing Amazon’s ads banners. Reciprocally, Amazon pays this sites a percentage of the sales receipts generated by the ads banners.

Affiliate Network
That are brokers ‘tween advertizers and individual sites.

Aggregated Content
Content – specified articles, videos or images -gathered by various sources and presented along one site.

Analytics
Statistical analysis of the behaviour by a website visitors, specified wherever they came from, what information they were exploring, however they navigate around the site, and whether they executed a desired action (e.g.. purchase a product or register as an account). The answers of specified analysis are customary determine whether a site is accomplishing it has business objectives.

Anchor Text
The visible words on a clickable link.

Animated Ad
A graphic ad with movement, commonly generated by an interactional Java applet, flash or an animated GIF file.

Autoresponder
A tool that automatically sends a pre-written e-mail in reply to an incoming e-mail, often wont to recognise reception of a message.

Banner Ad
Banners are graphic ads that links to an advertizer site.

B2B (Business to Business)
Business activity conducted ‘tween two businesses, because different than between a business and an end consumer.

B2C (Business to Consumer)
Business activity conducted ‘tween a accompany and an end consumer. B2C is often wont to describe the retail part of Ecommerce.

Brochureware
Sites created along publication a company’s conventional print marketing materials online. Like a booklet, such internet site contain just basic information about the accompany and doesn’t offer whatever interactional features.

Browser
Short for “web browser”. That’s software system used to view sites on the internet. Popular browsers admit Microsoft Internet Explorer, Mozilla Firefox, Opera, etc.

Bandwidth
The total add up of data that could be downloaded from your site every month. Your hosting accompany will commonly set a bandwidth limit and charge you a penalty fee as exceeding that limit.

Back End
Behind-the-scenes technology that powers a technical system such as a internet site.

Blog or web-log
A journal like site that displays it has entries in reverse chronological order. Commons features of blogs include an informal genre, frequent updates, and a focus on strong community interactions ‘tween blog writers (called bloggers).

COPPA (Children’s Online Privacy Protecting Act)
US Federal Law which regulates the cyberspace collection of personal information of children under the age of 13. COPPA conditions a site responsibility for the protection of children’s privacy and safety online, specified however to draft and display the site privacy policy, and how to look for confirmable consent from a parent. For more information, visit COPPA.org.

Clickthrough
That’s occurs as a user clicks on an ad and gets successfully redirected to the advertizer site.

CPA (Cost Per Action)
Advertisement pricing model wherever advertizers pay only when users completes a specific desired action. The action is commonly a sales transaction or a registration.

CTA (Call To Action)
The portion by ads copy that prompts customers to take a specific action. Popular calls to action admit “enter your email to join today,”"click here to buy now,” or “use our secure form to order.”

CMS (Content Management System)
Software system with facilitates the creation, modification, organization, and issue of content (commonly in the form of articles). Examples of CMSs include Movable Type, Wordpress, Joomla!, and Drupal.

Conversion Rate
The rate at which visitants are “converted” by viewing an ad to taking a desirable action on an advertizer site. The desired action may be purchasing a product, registering as a membership, opting into a mailing list, or subscribing an RSS feed.

Contextual Advertising
Advertizing designed to be related a site content. E.g., placing presidential campaign ads on a political blog is a form of contextual advertizing.

CPC (Cost Per Click)
Advertisement pricing model wherever advertisers pay along the number of times visitants click on an ads. Irregular range is 5 cents to $1 per click. Also known as pay-per-click.

CPM (Cost Per Mille)
However much them costs an advertizer to show an ads 1,000 times. A $100 CPM means the advertiser paid $100 per every 1,000 times his ad appears on a site. CPM is the common measure of online advertizing costs. Also known as cost per thousand (Mille is Latin for one thousand).

Cookie
A small file sites allow on visitors’ computers. Cookies allow internet site to identify each user as an unique individual. Sites apply these information to provide customised content, track traffic patterns, and identify usage habits among its visitors.

CRM (Customer Relationship Management)
Business tools and schemes used by accompanies to better attract, service, and retain customers.

Dedicated Hosting
An advanced form of webhosting wherever the hosting company dedicates a single server to an individual customer.

DNS (Domain Name System)
That has like the phone book of the internet. DNS assigns IP address to URL, and so as you type in “about.com” in your browser, you are sent to the proper Webhost.

Domain Name
The unique name that identifies a site on the internet. Examples of domain names are About.com, Microsoft.com, IBM.com, GoDaddy.com, and Google.com. Domain names are not case sensitive.

Drop Shipping
Retail business model wherever the internet merchant doesn’t keep an inventory by goods. The merchandiser will accept product orders from customers and forward those orders to a distributor or manufacturer, who will ship the product directly to the end customer.

Dynamic Webpage
A webpage that’s created at once, commonly as an interactive reply to a visitor’s preferences.

E-commerce
Commercial transactions conducted over the internet, such as the selling and buying of goods and services online.

Enterprise
The big businesses and organizations. E.g., “enterprise software” refers to software designed for large business customers.

Exit Page
The page by which a visitor exists a site. A website’s most popular exit pages could have problems with usability, bad writing, or technical errors.

Exit Strategy
A plan for making a profitable exit by a business venture. For online businesses, exit strategies often involve the founders selling the accompany or taking the company public.

Expandable Banner Ad
A banner ads that expands in sizing after a user clicks thereon or hovers the mouse cursor over the banner.

eZine Marketing
Marketing electronic magazine.

FAQ (Frequently Asked Questions)
A list of answers to questions that typical new visitants to a site or online store are probably to ask. Irregular FAQ may answer questions like how to contact the company, how to navigate the website, or how to return a product.

Flame
An abusive online message. A series of flames are called flame wars.

Flash
A popular technology developed by Adobe wont to deliver animation, video, and several interactive elements on a website.

Floating Ad
An ads that looks on the main web-browser window and floats across the top of the webpage’s normal content.

Front End
Interface that allows a visitor to interact with a site features.

FTP (File Transfer Protocol)
Among the basic methods for transferring files online. It’s a popular way for webmasters to upload and download files from their Web hosts.

GUI (Graphical User Interface)
The graphical front end of a software or website that makes it easier to use.

Geo-targeting
The ability to target advertizings at users supported their geographic location. The targeting can be supported country, state, city, or zip code. Geo-targeting is an important tool for local small businesses that would like to run focused, cost-effective ads campaigns.

Hit
That is a file request from a site visitor to the server hosting the internet site. While a visitor accesses a single webpage, he could download several image, text, or CGI files. Because one visitor viewing a webpage could trigger multiple hits, hits are not considered a precise measuring of traffic.

HTML
The primary computer language wont to create sites on the World Wide Web.

Hyperlink
More generally referred to simply as “link”.

Information Architecture
The administration and structure of information on a site. Particularly, the administration of a internet site pages using directories and subdirectories.

Insertion Order
An order that specifies the terms and conditions for a specific online advertizing campaign.

Interstitial Ads
An ads page that appears ahead the user-requested page is displayed. Also known as a splash page or transition ads.

IP Address
Internet Protocol address. A unique number assigned to every computer connected to the internet. The IP address looks as a set of four numbers separated by three dots. E.g. 208.185.127.40.

ISP (Internet Service Provider)
A business concern that provides users access to the internet, commonly by DSL, cable, or dial-up telephone lines.

Keyword
A word or phrase users type into search engines so to find relevant information.

Keyword Density
The number of times a keyword looks on a webpage. Accomplishing the ideal keyword density will help draw search engine traffic for that specific keyword.

Landing Page
The advertizer webpage visitants “land” on after they click on an ad. Commonly the landing page leave have a call to action prompting the user to sign on for a service or purchase a product.

Link Building
Tips for getting links to your site.

Merchant Account
A special bank account that enables merchants to accept credit card payments. You’ll be able to get a merchandiser account from any bank.

Meta Tags
Data stored in the HTML that provides another details about a webpage, such as its keywords and descriptions.

Microblogging
Microblogging refers to the posting of really short blog-like posts.

MFP
Multi-function printer.

Monetize
The process of becoming a internet site traffic into money.

Pay Per Click (PPC)
Advertizing pricing model wherever the advertiser pays web publishers based on the number of times visitors click on an ads.

Page View
The measuring of however often a webpage is displayed to visitors. All time a webpage is displayed to a visitor is considered one page view.

Phishing
E-mail and internet scam where the culprit tries to get your personal information letting in usernames, passwords, credit card numbers, and home phone and address. Scams much originate as a fake only decriminalise looking e-mail from a trusted bank.

Pixel
Tiny dots that be a digital image. It’s normally used as a unit of measurement for web design and advertizing.

Pop-Under Ad
An advertizing that pops into a separate web browser window that remains hidden until the visitor closes his current window.

Pop-Up Ad
An advertizement that pops into a separate web browser window that remains hidden until the visitor closes his current window.

Portal
A website that acts a gateway to early sites on the internet. Portals frequently provide directories, search engines, free e-mail accounts, and personalized news.

Privacy Policy
A site written statement that explains what in person information is collected by the site and how that information will be used.

Referrer
As users visits your site along clicking on a link from another site, that linking site is considered a referrer.

Registrar
A company that registers, sells, and manages domain names.

RPM (Revenue Per Mille)
The amount of revenue a site generates per thousand page impressions. Also known as revenue per thousand (Mille is Latin for a thousand).

RSS
RSS stands for Really Simple Syndication

Search Engine
Sites that allow users to search for information cyberspace using keywords or phrases.

Search Engine Results Page
These are the pages a visitor views when he inputs a search query into a search engine. SERPs will commonly show a listing of titles and links to webpages, and a short summary of how each webpage is relevant to the visitor’s search.

Search Engine Optimization (SEO)
Schemes wont to improve a internet site ranking on search engine results pages for specific keywords and phrases.

Server
A computer connected to the net that’s especially designed to host websites and make them approachable online.

Shopping Cart
The software system wont to create an online storefront. Shopping carts keep track of items visitants have ordered, allows visitants to add or remove items, and facilitates the payment for the selected items through a checkout process.

Social Networking Site
That’s like Friendster and Facebook, get people with like concerns interact cyberspace.

Spam
Unsought advertizements commonly in the form of emails, blog comments, or forum postings.

Sponsored Content
Advertizing message integrated into the editorial content or placed in a special context on the webpage. Also known as content integration or web advertorial.

Spyware
Software system installed on computers (usually without the user’s permission) wont to track an internet user’s surfing habits.

SSL (Secure Socket Layer)
A generally used communications protocol for securing the transmission of confidential data (such as credit card numbers) through the Internet.

Stickiness
Measuring of however long visitors stay on a website. The most sticky sites commonly feature highly compelling content and popular interactive elements.

Text Link Ad
A text ad with a link to the advertizer site. The link commonly includes the name of the advertizer or a call to action.

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