Newspaper and Magazine Advertising
Filed under: Others
Most of activities we do need preparation, moreover if the activities are related to the growth of a company. One of the important aspects in running a business is marketing. Then one of the ways in doing marketing is advertising. Advertising divided into many categories. There is advertising which is using printed media and electronic media.
This article is talking about printed media advertising. Printed media that usually used are newspaper and magazine. There are several steps that are needed to do as the preparation before putting our company’s advertising there. First is writing it down why your company wants to put the advertising. Second is what are goals of putting the advertising there. It is very important in order to make the evaluation after. The goal is included short term and long term goals. The example of short team advertising is increasing the sales up to 5 % compared to the previous month. The example of long term advertising is increasing the customer satisfaction toward the products or services.
Setting a goal is important. Then from where we can get to know how to make it, there are several sources. They are media (printed media and electronic media), competitor’s goal, universities, libraries, and many others.
Posted on September 7th, 2009 by admin
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